Campaigns
Campaign Analytics
Measure connection, conversion, and cost for every outbound run.
Core metrics
| Metric | Definition | Healthy range |
|---|---|---|
| Connect rate | Answered / dialed | 25 - 45% |
| Conversation rate | Calls over 30 seconds | 40 - 70% of connects |
| Booking rate | Appointments / connects | 8 - 20% |
| Cost per booking | Spend / appointments | Varies by vertical |
Diagnosing a weak campaign
- Low connect rate — List quality or caller ID reputation — rotate numbers and re-verify data.
- Fast hangups — Your opening line is too salesy. Lead with why you're calling.
- High transfers — The knowledge base is missing answers the leads keep asking for.
Export
Export any campaign to CSV with per-lead outcome, duration, transcript link, and cost.