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Retention Agent

by Katexs

Re-engages members who stopped showing up before they cancel.

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670 deploys

Overview

Gyms lose 30% of members annually to silent churn. This agent identifies members who haven't checked in for 14+ days and reaches out with personalized re-engagement — offering a free class, checking in on goals, and booking them back into the schedule. It catches members before they hit the cancel button.

What it handles

  • Monitors check-in data and flags members with 14+ day gaps
  • Sends personalized re-engagement calls or texts
  • Offers a free class or personal training session to return
  • Books the member directly into a class or session
  • Alerts staff when a high-risk member needs personal outreach

Channels

VoiceSMS

Integrations

MindbodyGlofoxGoogle CalendarStripe

Workflow

  1. 01

    Churn Signal

    Member passes the inactivity threshold; agent is triggered.

  2. 02

    Personal Outreach

    Agent calls or texts with a personalized check-in and offer.

  3. 03

    Rebook

    Member accepts the offer; agent books them into the next available slot.

  4. 04

    Confirm & Alert

    Confirmation sent to member; staff notified of re-engagement success.

What you'll need

  • Check-in or attendance tracking system
  • Class schedule integration
  • Retention offer or free session policy