Blog


How to Brainstorm New Interactive Content Ideas

Interactive Content is the new standard in the B2B market. In fact, 88% of B2B marketers said in a Demand Gen Report that at least 10-30% of their content would be interactive by 2018. Why the shift? Including interactive content in the mix makes your customers feel more involved in the research and buying process. If you use it correctly, it can help make you more memorable, too. But coming up with fresh ideas for interactive content can be hard. With so many different ways to implement interactive content on your site, it can......

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Meeting most successful women in tech

 Women make up 20 % of the workforce in tech, far less than the national average. Technology is the ultimate equalizer and we want to ensure that BC’s tech industry mirrors the incredible diversity of our province. To spark change and open up a discussion on how we can reach gender parity we’ve brought together industry leaders dedicated to supporting women in tech to launch a place to share content, tips, and career advice. It is our mission to connect, empower, inspire, and guide women in navigating their careers and start a......

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Weekly meeting in companies Think Room

Almost one out of two meeting planners today says that event technology is a primary pain point, according to a new study published by etouches. Another new report from Cvent revealed similar sentiments among planners relating to cloud-based event management platforms, stating, “Planners cite poor transparency and accuracy over pricing, along with lack of clarity and poor response rates, as their main pain point with venue selection.” In the etouches report, the top concerns among planners pre-event are: selecting the right content (56 percent) and managing attendee registration (51 percent). During the event, the biggest pain......

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Live support, key of an endless satisfaction

You don’t have to be a marketing expert to know that quality customer service plays a crucial role in business. Your customers are the ones who spread the word about you and help grow your customer base. Many ecommerce websites have been adding live chat support to their help desk software in order to provide real time answers rather than having customers leave their websites. Real time chatting with a customer support expert not only builds customers‘ confidence during their shopping experience, but also helps to improve your conversion rates. According to a survey of American online consumers, 68% engage......

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Ten IT-enabled business trends for the decade ahead

As technological change accelerates and adoption rates soar, ten pivotal trends loom large on the top-management agenda. Three years ago, we described ten information technology–enabled business trends that were profoundly altering the business landscape.1 The pace of technology change, innovation, and business adoption since then has been stunning. Consider that the world’s stock of data is now doubling every 20 months; the number of Internet-connected devices has reached 12 billion; and payments by mobile phone are hurtling toward the $1 trillion mark. This progress both reflects the trends we described three years ago and......

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